SBD/September 9, 2011/NFL Season Preview

Farmers Field Has Potential To Earn $122.5M Annually On Premium Seating

AEG's proposed Farmers Field in downtown L.A. would have an estimated 200 suites and 15,000 club seats, setting the venue up for annual potential premium seating revenue of $122.5M, according to data from consulting firm Conventions, Sports & Leisure Int’l. The venue's proposed number of suites would rank only behind Cowboys Stadium, MetLife Stadium and FedExField. Only FedExField would have more total club seats. Cowboys Stadium topped all NFL venues last year in terms of total potential premium seating revenue with $137.9M, while the Metrodome ranked last with only $7.8M. Gillette Stadium and EverBank Field have the fewest number of suites in the league. Listed below is an overview of NFL stadium premium seating from '10, with venues ranked by potential revenue from those seats (THE DAILY).

TEAM VENUE
SUITES
AVG. FEE
CLUB SEATS
AVG. FEE
POTENTIAL REVENUE
Cowboys Cowboys Stadium
300
$300,000
14,102
$3,400
$137.9M
Giants* MetLife Stadium
213
$494,000
9,236
$4,760
$96.6M
Jets* MetLife Stadium
213
$494,000
10,041
$3,840
$91.2M
Redskins FedExField
208
$151,000
17,263
$3,350
$89.4M
Buccaneers Raymond James Stadium
197
$105,000
12,053
$2,750
$53.8M
Texans Reliant Stadium
185
$156,000
8,464
$2,700
$51.6M
Patriots Gillette Stadium
80
$188,000
6,460
$5,000
$47.3M
Dolphins Sun Life Stadium
195
$97,000
10,470
$2,640
$46.5M
Eagles Lincoln Financial Field
171
$143,000
8,447
$2,340
$44.2M
Bears Soldier Field
133
$151,000
8,376
$2,801
$43.6M
Panthers Bank of America Stadium
157
$92,000
11,223
$2,110
$38.1M
Ravens M&T Bank Stadium
122
$138,000
8,108
$2,420
$36.5M
Colts Lucas Oil Stadium
140
$127,000
7,264
$2,510
$36.1M
Broncos Sports Authority Field At Mile High
115
$123,000
7,749
$2,790
$35.8M
Jaguars EverBank Field
89
$110,000
11,692
$1,970
$32.8M
Titans LP Field
171
$78,000
11,682
$1,590
$31.9M
Steelers** Heinz Field
129
$99,000
8,100
$2,300
$29.9M
Falcons Georgia Dome
171
$122,000
6,180
$1,874
$29.6M
Seahawks CenturyLink Field
112
$105,000
7,826
$2,180
$28.8M
Chargers Qualcomm Stadium
113
$110,000
7,668
$2,120
$28.7M
Bengals Paul Brown Stadium
132
$116,000
7,793
$1,680
$28.3M
Browns Browns Stadium
145
$81,000
8,345
$1,970
$28.1M
Packers Lambeau Field
166
$79,000
6,089
$2,368
$27.5M
Saints Louisiana Superdome
137
$80,000
8,593
$1,880
$27.1M
Cardinals Univ. of Phoenix Stadium
108
$99,000
7,356
$2,101
$26.2M
Bills Ralph Wilson Stadium
132
$82,000
8,831
$1,650
$25.3M
Chiefs Arrowhead Stadium
111
$123,000
7,715
$1,400
$24.4M
Lions Ford Field
127
$96,000
7,312
$1,509
$23.2M
Rams Edward Jones Dome
101
$100,000
6,692
$1,720
$21.6M
Raiders O.Co Coliseum
143
$70,000
5,552
$1,400
$17.8M
49ers Candlestick Park
95
$110,000
n/a
n/a
$10.5M
Vikings Metrodome
99
$68,000
242
$4,500
$7.8M
   

NOTES: * = Suites for the Giants and Jets are sold together, with potential revenue split evenly. ** = The Steelers have a total of 129 suites, but 15 are non-revenue generating. Suite revenue listed reflects only those revenue-generating suites.

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