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SBD/September 8, 2011/Colleges
Iowa Becomes Fifth College To Sign With StubHub/Paciolan Recently
Published September 8, 2011
StubHub and Paciolan have struck an integrated ticketing deal with the Univ. of Iowa, marking the fifth major school to join the alliance in the last month, following Texas, Texas Tech, USC and Tennessee. Similar to the others, Iowa will offer a combined ticket product allowing for last-minute resales using electronic ticket barcoding transfers. StubHub is now formally aligned with 24 schools, and 11 of those have a full primary and secondary integration in conjunction with Paciolan. Iowa was previously a customer of Paciolan through its Learfield Sports-operated Hawkeye Sports Properties. StubHub, as with its other college partnerships, will receive a mix of online and offline marketing assets, including signage at Kinnick Stadium and Carver-Hawkeye Arena.
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