Subway Breaks Into EPL With Liverpool Deal Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo Marketplace Roundup Northwestern Mutual Nabs Rose Bowl Deal State Farm Rolls Out New Creative For NBA Playoffs
Upcoming Conferences and Events
SBD/September 2, 2011/Marketing and Sponsorship
Hendrick Motorsports Signs Earnhardt Jr. To Five-Year Contract Extension Through '17
Published September 2, 2011
BOTH SIDES WIN: FOXSPORTS.com's Larry McReynolds wrote, "This is good for both sides." McReynolds: "In Dale Jr.'s case it actually boils down to a simple question: Where would he go? Where can he go that would be better across the board in people, technology and resources year in and year out than Hendrick Motorsports?" McReynolds continued, "Now on the other side of the coin is Hendrick Motorsports, and let's face it: From a business perspective, you can't get any better than Dale Earnhardt Jr. He generates a lot of exposure and revenue for that company. He is far and away NASCAR's most popular driver year after year" (FOXSPORTS.com, 9/1). ESPN’s Terry Blount: "We’re still talking about a guy who is the most marketable driver in the sport, a guy who transcends the sport, and that’s why they want to re-sign him. He can bring sponsorship” (“NASCAR Now,” ESPN2, 9/1).