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SBD/September 2, 2011/Marketing and Sponsorship
Hendrick Motorsports Signs Earnhardt Jr. To Five-Year Contract Extension Through '17
Published September 2, 2011
BOTH SIDES WIN: FOXSPORTS.com's Larry McReynolds wrote, "This is good for both sides." McReynolds: "In Dale Jr.'s case it actually boils down to a simple question: Where would he go? Where can he go that would be better across the board in people, technology and resources year in and year out than Hendrick Motorsports?" McReynolds continued, "Now on the other side of the coin is Hendrick Motorsports, and let's face it: From a business perspective, you can't get any better than Dale Earnhardt Jr. He generates a lot of exposure and revenue for that company. He is far and away NASCAR's most popular driver year after year" (FOXSPORTS.com, 9/1). ESPN’s Terry Blount: "We’re still talking about a guy who is the most marketable driver in the sport, a guy who transcends the sport, and that’s why they want to re-sign him. He can bring sponsorship” (“NASCAR Now,” ESPN2, 9/1).