SBD/September 1, 2011/Marketing and Sponsorship

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  • Leader Of The Pack: Aaron Rodgers Owns NFL's Top-Selling Jersey

    After winning Super Bowl XLV, Packers QB Aaron Rodgers and LB Clay Matthews had the top two-selling jerseys on NFLShop.com from April 1-Aug. 30. Rodgers, who owned the No. 2 best-selling jersey as of March, claims the top spot for the first time in his career. Steelers S Troy Polamalu dropped from first to third. Steelers QB Ben Roethlisberger saw the biggest jump among players in the top 20 in the previous rankings, moving from No. 16 to No. 5. Broncos QB Tim Tebow, on the other hand, dropped five spots, landing at No. 10 on the most recent list. The Steelers jumped the Packers to lead all teams in jersey sales, just ahead of the defending Super Bowl champions and the Cowboys (THE DAILY).

    RK
    PLAYER
    RK
    PLAYER
    1
    Packers QB Aaron Rodgers
    14
    Steelers WR Mike Wallace
    2
    Packers LB Clay Matthews
    15
    Jets QB Mark Sanchez
    3
    Steelers S Troy Polamalu
    16
    Cowboys QB Tony Romo
    4
    Eagles QB Michael Vick
    17
    Steelers LB James Harrison
    5
    Steelers QB Ben Roethlisberger
    18
    Rams QB Sam Bradford
    6
    Patriots QB Tom Brady
    19
    Steelers RB Rashard Mendenhall
    7
    Saints QB Drew Brees
    20
    Bears WR Devin Hester
    8
    Steelers WR Hines Ward
    21
    Patriots WR Wes Welker
    9
    Colts QB Peyton Manning
    22
    Patriots RB Danny Woodhead
    10
    Broncos QB Tim Tebow
    23
    Packers WR Donald Driver
    11
    Bears LB Brian Urlacher
    24
    Falcons QB Matt Ryan
    12
    Packers S Charles Woodson
    25
    Packers WR Greg Jennings
    13
    Eagles WR DeSean Jackson
     
    RK
    TEAM
    RK
    TEAM
    1
    Steelers
    6
    Patriots
    2
    Packers
    7
    Giants
    3
    Cowboys
    8
    Bears
    4
    Saints
    9
    Jets
    5
    Eagles
    10
    Ravens

     

    Print | Tags: Marketing and Sponsorship, NFL
  • U.S. Open Marketing Notes: Fashion Faux Pas Taking Center Court

    SI.com's Courtney Nguyen writes, "Now that all 256 players have debuted their new kits, I officially declare this year’s U.S. Open a complete fashion dud, veering on disaster." Nguyen continues, "I knew something was wrong the minute Maria Sharapova stepped out on court in an ill-fitting lavender-grey Nike frock that was, and I will say it again and with emphasis, ill-fitting." Ngyuen goes on to ask Nike, "What’s with the 'old man sock' look you’ve forced on Roger and Rafa?" Lastly, Nguyen wonders if it is "that difficult for Adidas to make alternate colorways?" Nguyen: "I’ve watched so many matches this week where the players have taken the court in the same exact kit" (SI.com, 9/1).

    Moet & Chandon is a new sponsor at
    this year's U.S. Open
    CHAMPAGNE TOAST: CNBC's Sue Herera notes Moet & Chandon is "looking to make a splash" as a new sponsor of this year's U.S. Open. CNBC's Darren Rovell said the tournament "targets the high-end consumer, so it comes as no surprise that a champagne brand is here" as a sponsor. Moet & Chandon U.S. VP Ludovic du Plessis: "It's a perfect match, the U.S. Open, Moet & Chandon. It's all about fun, celebration, success, winning tournaments." He added that the sponsorship has been a "grand slam" so far and that in the first night, they "actually sold out of bottles of champagne" ("Power Lunch," CNBC, 8/31).

    RAISING A RACKET OVER RACKETS: The WALL STREET JOURNAL'S Tom Perrotta writes tennis players can be "total divas about their rackets," and even "tennis experts say the tweaking is getting out of control." Recent advances in racket technology allow players to "tinker with an increasingly preposterous list of variables, including width, length, balance, handle dimensions, string combinations and patterns, and variations in the placement of thread holes." They even "get worked up about something as simple as paint." Racket stringers said that "some pros prefer a glossy finish to a matte finish because it makes the racket look like it's moving faster" (WALL STREET JOURNAL, 9/1).

    Print | Tags: Marketing and Sponsorship, U.S. Open
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