Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/September 1, 2011/Marketing and SponsorshipPrint All
After winning Super Bowl XLV, Packers QB Aaron Rodgers and LB Clay Matthews had the top two-selling jerseys on NFLShop.com from April 1-Aug. 30. Rodgers, who owned the No. 2 best-selling jersey as of March, claims the top spot for the first time in his career. Steelers S Troy Polamalu dropped from first to third. Steelers QB Ben Roethlisberger saw the biggest jump among players in the top 20 in the previous rankings, moving from No. 16 to No. 5. Broncos QB Tim Tebow, on the other hand, dropped five spots, landing at No. 10 on the most recent list. The Steelers jumped the Packers to lead all teams in jersey sales, just ahead of the defending Super Bowl champions and the Cowboys (THE DAILY).RK
PLAYERRK PLAYER1 Packers QB Aaron Rodgers14 Steelers WR Mike Wallace2 Packers LB Clay Matthews15 Jets QB Mark Sanchez3 Steelers S Troy Polamalu16 Cowboys QB Tony Romo4 Eagles QB Michael Vick17 Steelers LB James Harrison5 Steelers QB Ben Roethlisberger18 Rams QB Sam Bradford6 Patriots QB Tom Brady19 Steelers RB Rashard Mendenhall7 Saints QB Drew Brees20 Bears WR Devin Hester8 Steelers WR Hines Ward21 Patriots WR Wes Welker9 Colts QB Peyton Manning22 Patriots RB Danny Woodhead10 Broncos QB Tim Tebow23 Packers WR Donald Driver11 Bears LB Brian Urlacher24 Falcons QB Matt Ryan12 Packers S Charles Woodson25 Packers WR Greg Jennings13 Eagles WR DeSean JacksonRK TEAMRK TEAM1 Steelers6 Patriots2 Packers7 Giants3 Cowboys8 Bears4 Saints9 Jets5 Eagles10 Ravens
SI.com's Courtney Nguyen writes, "Now that all 256 players have debuted their new kits, I officially declare this year’s U.S. Open a complete fashion dud, veering on disaster." Nguyen continues, "I knew something was wrong the minute Maria Sharapova stepped out on court in an ill-fitting lavender-grey Nike frock that was, and I will say it again and with emphasis, ill-fitting." Ngyuen goes on to ask Nike, "What’s with the 'old man sock' look you’ve forced on Roger and Rafa?" Lastly, Nguyen wonders if it is "that difficult for Adidas to make alternate colorways?" Nguyen: "I’ve watched so many matches this week where the players have taken the court in the same exact kit" (SI.com, 9/1).
Moet & Chandon is a new sponsor at
this year's U.S. Open
RAISING A RACKET OVER RACKETS: The WALL STREET JOURNAL'S Tom Perrotta writes tennis players can be "total divas about their rackets," and even "tennis experts say the tweaking is getting out of control." Recent advances in racket technology allow players to "tinker with an increasingly preposterous list of variables, including width, length, balance, handle dimensions, string combinations and patterns, and variations in the placement of thread holes." They even "get worked up about something as simple as paint." Racket stringers said that "some pros prefer a glossy finish to a matte finish because it makes the racket look like it's moving faster" (WALL STREET JOURNAL, 9/1).