SBD/August 30, 2011/Colleges

Ticket Prices For Marquee College Football Games Up 30% In Three Years

Oklahoma-Oklahoma State remains the highest-priced ticket in college football
Single-game ticket prices to “the most sought-after college football games have surged 30 percent in three years, to an average of $65,” according to Rachel Bachman of the Portland OREGONIAN, which polled schools in the six BCS conferences and Notre Dame on ticket prices for home games. The "brisk rise, far outpacing inflation, illustrates the high demand for games despite the lingering effects of the recession." The cost of getting into a game “can vary greatly depending on the size of a stadium, the history of a fan base and the fortune -- or misfortunes -- of the team in question.” The nation's “highest-priced ticket still is Oklahoma at Oklahoma State, at $125, while a ticket to any South Florida or Louisville game can be had for 10 bucks.” The Univ. of Washington “posted the biggest increase in its highest-demand game since the newspaper's first survey" in '08. Univ. of Missouri's “marquee-game price jumped from $29 to $65, in part through elimination of general-admission tickets.” Bachman noted Notre Dame, which “used to charge the same price for every ticket, now asks $70 for the South Floridas of its schedule and $80 for the USCs.” Also, Stanford has “raised its best-game prices" from $45 to $75 since '08 (Portland OREGONIAN, 8/27).
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