Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/August 29, 2011/Marketing and Sponsorship
Mississippi's PGA Tour Event In Jeopardy After Viking Ends Entitlement
Published August 29, 2011
Viking Classic Tournament Dir Randy Watkins said Saturday that Viking Range Corp. "won't return as the title sponsor of Mississippi's PGA Tour tournament, and the state's premiere professional event has a 'small window' to find a new backer," according to Ross Dellenger of the Jackson CLARION-LEDGER. As a result, the event is "in jeopardy of losing its spot on the 2012 PGA Tour calendar if Watkins can't find a title sponsor or a consortium of sponsors by late September." Watkins said that Viking, title sponsor for the last five years, "decided last week not to sign onto a new deal." The company, which manufactures high-end kitchen appliances, “has been hit hard by the recession, laying off more than 300 workers since 2008.” Watkins said that “a title sponsor must pledge a minimum of just less than $1 million per year" for the event, which carries one of the smallest purses on Tour. Watkins said that he has “spoken to about five companies interested in being sponsors in some way,” but did not release names (Jackson CLARION-LEDGER, 8/28).