Jersey sponsorship income for the 20 EPL clubs for the '11-12 season "has jumped almost 20 per cent" from $164.5M (all figures U.S.) to $192.5M, according to Alex Miller of the London INDEPENDENT. The $192.5M total "does not include any future sums that will accrue to Manchester United” from their deal with DHL to sponsor the team's training jerseys, which is valued at $16.5M per season. The sponsorship values have been “ratified by informed sources at each of the 20 clubs, among whom only one club -- Blackburn Rovers -- will see a year-on-year decline in shirt income" from $2.5M to $0 after the club donated the branding space on their kit to England's national charity. Thirteen of the other 19 clubs "have maintained the same levels as in 2010-2011, while six have registered increases.” Manchester City’s previous deal with Etihad Airways was worth $12.3M a year, but the new “record 10-year sponsorship deal" with Etihad sees a $20.5M increase to $32.8M a year. Man City, ManU and Liverpool are all now making at least $32.8M, or £20M, per year "from first-team shirt deals.” Aston Villa registered the “biggest leap" next to Man City by changing their $8.2M-a-year deal with FxPro to a $13.1M deal with the casino company Genting (London INDEPENDENT, 8/24).
| EPL CLUB SHIRT SPONSORSHIPS (All figures U.S.) |
| CLUB | '10-11 SPONSOR | ANNUAL VALUE | '11-12 SPONSOR | ANNUAL VALUE |
| Manchester United | Aon Corp. | $32.6M | Aon Corp. | $32.6M |
| Liverpool | Standard Chartered | $32.6M | Standard Chartered | $32.6M |
| Manchester City | Etihad Airways | $12.2M | Etihad Airways | $32.6M |
| Chelsea | Samsung | $22.5M | Samsung | $22.5M |
| Tottenham Hotspur | Autonomy | $16.3M | Autonomy^ | $16.3M |
| Aston Villa | FxPro | $8.2M | Genting | $13.0M |
| Arsenal | Emirates Airlines | $9.0M | Emirates Airlines | $9.0M |
| Fulham | FxPro | $6.5M | FxPro | $6.5M |
| Everton | Chang Beer | $4.2M | Chang Beer | $6.5M |
| Newcastle United | Northern Rock | $4.1M | Northern Rock | $4.1M |
| Wolverhampton | Sportingbet | $1.8M | Sportingbet | $1.8M |
| West Bromwich | Homeserve | $1.2M | Bodog Europe | $1.8M |
| Swansea City** | n/a | n/a | 32Red | $1.8M |
| Sunderland | Tombola | $1.6M | Tombola | $1.6M |
| Stoke City | Britannia | $1.6M | Britannia | $1.6M |
| Wigan | 188Bet | $1.1M | 12Bet | $1.6M |
| Bolton | 188Bet | $1.2M | 188Bet | $1.2M |
| Norwich City** | n/a | n/a | Aviva | $569,855 |
| Blackburn | Crown Paints | $2.4M | Prince's Trust*** | ---- |
| West Ham United* | SBOBET | $2.8M | n/a | n/a |
| Birmingham City* | F&C Investments | $976,817 | n/a | n/a |
| Blackpool* | Wonga | $813,330 | n/a | n/a |
| Queens Park Rangers** | n/a | n/a | none^^ | ---- |
| | | | | |
NOTES: n/a = Not applicable. * = Team relegated following '10-11 season. ** = Team promoted to EPL following '10-11 season. *** = Shirt deal part of charity work. ^ = Autonomy's mobile platform -- Aurasma -- is being featured on Tottenham's shirts during the '11-12 season. ^^ = While QPR began the season without a shirt sponsor, it is widely speculated that new owner Tony Fernandes will put his company, AirAsia, on the shirts.
