SBD/August 25, 2011/Marketing and Sponsorship

What Lockout? CBSSports.com Essentially Sold Out Of Fantasy Football Ad Inventory

CBSSports.com execs said they are essentially sold out for the site's online advertising inventory for the upcoming fantasy football season, another indicator of spending and interest returning to the sector following the nearly five-month NFL lockout. Lead sponsors for CBSSports.com's fantasy football pages are Sprint, Subway and Volkswagen. The site is now pushing sponsors to other areas such as college fantasy football, news and other NFL content areas. Fantasy player registrations, meanwhile, are tracking slightly ahead of '10 for CBSSports.com, one of the industry's most dominant entities along with Yahoo, ESPN and NFL.com. "It's very encouraging. We basically signed up all the pent-up demand we had that was held back due to the lockout, and are now after new business and gaining additional market share," said CBSSports.com Senior VP & GM Jason Kint. "You never would want to go through [the lockout] and that stress level again, but I'm very excited about where we are now."
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