Quote of the Day

"You go to games there and everyone is so mad at the owner they won't show up. It's heartbreaking."
-- Padres P Heath Bell, on attendance this seasons at Dodger Stadium. (SI, 8/29 issue)
Thursday August 25, 2011 Vol. 17 — No. 241 Print This Issue

Top Stories

  • Campus Connection

    Responsibility messaging will make up large part of MillerCoor's collegiate advertising

    MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools either did not have a sponsor in the beer category or have switched from a competitor to MillerCoors. More schools are expected to come on board as the beer company adds to its list of sponsorships. MillerCoors is in the process of developing an integrated plan that includes heavy responsibility messaging, hospitality, tickets, media buys and point-of-sale materials for its retail partners. MillerCoors VP/Media & Marketing Jackie Woodward said the ...

  • General Awareness

    Dollar General to promote NASCAR Chase in stores.

  • Scratching The Surface

    Oregon-Oregon St. rivalry moves over to lottery tickets.

  • You Wear It Well

    EPL clubs see almost a 20% jump in jersey sponsorship money this season.

  • Carry On

    LHN signs largest deal to date with Verizon; work remains on biggest distributors.

  • Battle Of The Beltway

    Ravens hope to make push into DC with expanded CSN deal.

  • Group Work

    Columnist says NBAers need to get on point with a "real theme."

  • Four For The Score

    While the FedExCup may not be perfect, many agree the PGA Tour is better with it than without it.

  • Lion Hearted

    Lions' first Monday night game in a decade sells out in less than an hour.

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