Quote of the Day
"You go to games there and everyone is so mad at the owner they won't show up. It's heartbreaking."-- Padres P Heath Bell, on attendance this seasons at Dodger Stadium. (SI, 8/29 issue)
Top Stories
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Campus Connection
Responsibility messaging will make up large part of MillerCoor's collegiate advertising
MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools either did not have a sponsor in the beer category or have switched from a competitor to MillerCoors. More schools are expected to come on board as the beer company adds to its list of sponsorships. MillerCoors is in the process of developing an integrated plan that includes heavy responsibility messaging, hospitality, tickets, media buys and point-of-sale materials for its retail partners. MillerCoors VP/Media & Marketing Jackie Woodward said the ...
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General Awareness
Dollar General to promote NASCAR Chase in stores.
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Scratching The Surface
Oregon-Oregon St. rivalry moves over to lottery tickets.
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You Wear It Well
EPL clubs see almost a 20% jump in jersey sponsorship money this season.
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Carry On
LHN signs largest deal to date with Verizon; work remains on biggest distributors.
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Battle Of The Beltway
Ravens hope to make push into DC with expanded CSN deal.
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Group Work
Columnist says NBAers need to get on point with a "real theme."
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Four For The Score
While the FedExCup may not be perfect, many agree the PGA Tour is better with it than without it.
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Lion Hearted
Lions' first Monday night game in a decade sells out in less than an hour.
