SBD/August 24, 2011/Marketing and Sponsorship

So Easy A Linebacker Can Do It: Redskins' Brian Orakpo To Appear In Geico Ads

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Geiko will feature Orakpo in three national spots during this NFL season
Redskins LB Brian Orakpo has signed a two-year sponsorship deal with Geico in which he will be featured in three national television spots this NFL season, the first one set to air tomorrow night on ESPN during the Redskins-Ravens game. The three spots, which were filmed in L.A. in May, feature Orakpo with the Geico Caveman, said Geico Dir of Advertising Bill Brower. Brower declined to reveal the financial details of the deal. “We look on him as a bonafide star in the league,” Brower said. It is the first time that Geico has used an NFL player in national advertising. The company did feature Raiders QB Jason Campbell in the past during his time with the Redskins as part of a regional campaign. Geico is headquartered in Chevy Chase, Md. Brower said the other two commercials will air over the NFL season and the three spots tell a story, although he would not reveal details. “The spots are very funny and you will see Orakpo and the Caveman have a unique relationship, is what I would call it,” Brower said. CAA Sports represents Orakpo for both on the field and off the field work. “Two of the spots actually play off Orakpo’s last name,” said CAA Football marketing agent Howard Skall. “It is going to raise his profile.” Orakpo will not be shown in his Redskins jersey, as Geico is not a sponsor of the NFL.
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