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Marketing and Sponsorship

Oklahoma State To Receive More Than $11M From New Six-Year Deal With Nike

Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $1.7 million in value in 2011-12, $1.7 million in 2012-13, $1.8 million in 2013-14, $1.9 million in 2014-15, $2 million in 2015-16 and $2 million in 2016-17.” Oklahoma State has “had a product-supply contract with Nike since 2007.” For the ‘10-11 sports calendar, OSU’s Nike allotment was $1.2M. If the university “needs shoes or apparel beyond what the allotment provides, the athletic department pays the difference.” OSU Associate AD/Business Affairs Jason Lewis said the new contract should “minimize our expenditures.” OSU’s Nike relationship “involves the university’s football, basketball, baseball, softball, track and field, soccer, tennis and equestrian programs.” Haisten noted the OSU “wrestling program is affiliated with adidas, while the men’s and women’s golf programs have product deals with Ping and Titleist” (TULSA WORLD, 8/22).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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