Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
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SBD/August 22, 2011/Marketing and Sponsorship
Published August 22, 2011
will be worn in its season opener
HAPPY FEET: In Chicago, Mitch Dudek reported 13 applicants "will be chosen to run two-mile legs each" of the Oct. 9 Bank of America Chicago Marathon with U.S. women's soccer players Abby Wambach, Hope Solo and Alex Morgan. The trio has "not yet decided how many miles each will run" as part of their relationship with the marathon's "Let's Run Together" charity campaign. Dudek notes "things have been busy" for Solo since this summer's FIFA Women's World Cup. Solo: "It really has been a whirlwind since we came back. I’m still putting all the pieces together. Things haven’t really slowed up all that much" (CHICAGO SUN-TIMES, 8/22).