SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 22, 2011/Marketing and Sponsorship
Published August 22, 2011
will be worn in its season opener
HAPPY FEET: In Chicago, Mitch Dudek reported 13 applicants "will be chosen to run two-mile legs each" of the Oct. 9 Bank of America Chicago Marathon with U.S. women's soccer players Abby Wambach, Hope Solo and Alex Morgan. The trio has "not yet decided how many miles each will run" as part of their relationship with the marathon's "Let's Run Together" charity campaign. Dudek notes "things have been busy" for Solo since this summer's FIFA Women's World Cup. Solo: "It really has been a whirlwind since we came back. I’m still putting all the pieces together. Things haven’t really slowed up all that much" (CHICAGO SUN-TIMES, 8/22).