SBD/August 22, 2011/Marketing and Sponsorship

Marketplace Roundup

In Portland, Mike Tokito notes Safeway's deal to title sponsor the annual LPGA event in Oregon ended yesterday with the tournament's conclusion, and the future of the Safeway Classic will be "decided soon." Tournament Golf Foundation President Tom Maletis, whose non-profit organization runs the event, said that the "next step is for TGF to start negotiating with Safeway to return as title sponsor." Maletis: "I feel like in the next four weeks, we'll have some sort of indication, maybe even sooner." Tokito notes the "tournament at Pumpkin Ridge Golf Club's Ghost Creek course drew a record crowd of 88,100 for the seven days of activities, primarily the three days of tournament play" (Portland OREGONIAN, 8/22).

UGA unveils Pro Combat uniforms that
will be worn in its season opener
READY FOR COMBAT
: In Athens, Roger Clarkson reported Nike on Saturday released photos of the Univ. of Georgia football team's Pro Combat uniforms for the Sept. 3 season opener against Boise State. UGA "will wear gray helmets with red jerseys and red pants" for the game, before the team reverts "back to its classic ensemble for the balance of the season." UGA coach Mark Richt said, "There's a lot of people who just don't want to get away from (the traditional uniform) and I don't blame them" (ATHENS BANNER-HERALD, 8/21).

HAPPY FEET: In Chicago, Mitch Dudek reported 13 applicants "will be chosen to run two-mile legs each" of the Oct. 9 Bank of America Chicago Marathon with U.S. women's soccer players Abby Wambach, Hope Solo and Alex Morgan. The trio has "not yet decided how many miles each will run" as part of their relationship with the marathon's "Let's Run Together" charity campaign. Dudek notes "things have been busy" for Solo since this summer's FIFA Women's World Cup. Solo: "It really has been a whirlwind since we came back. I’m still putting all the pieces together. Things haven’t really slowed up all that much" (CHICAGO SUN-TIMES, 8/22).
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