DirecTV announced that current NFL Sunday Ticket customers and fans who cannot get DirecTV will have the option of watching their teams play through a PlayStation 3 console. DirecTV also announced that its customers will have access to live streaming games with NFL Sunday Ticket To-Go on more mobile platforms including Motorola’s XOOM and Samsung Galaxy tablets; Motorola’s Android phones; the iPad, iPhone, iPod Touch, Blackberry devices with 3G or wifi, Palm Pre/Pixi, and other Droid-branded phones. In addition, DirecTV will partner with NFL.com to launch an NFL.com Fantasy Football TV app that will allow NFL.com fantasy players with connected set-top boxes the opportunity to view their NFL.com Fantasy Football teams and scores directly on their TV screen (DirecTV). MULTICHANNEL NEWS’ R. Thomas Umstead noted DirecTV joins MLB and the NHL in offering live game distribution through PlayStation 3. DirecTV said that non-subscribers “will pay in the neighborhood of $350 for the subscriber-authenticated based PlayStation offering while subscribers of the $300 Sunday Ticket package will get the service as part of the additional $50 NFL Sunday Ticket To-Go service.” DirecTV Senior Dir of Sports Marketing Alex Kaplan: "It's our attempt to open up the universe a bit to people that can't get DirecTV -- students, people who live in big apartment buildings and people who live in New York City -- and it's a new revenue stream for us." Kaplan would not disclose “how many PlayStation users DirecTV expects to sign up, but did say that the company has ‘control’ over the number of Sunday Ticket PlayStation viewers.” Kaplan: "We're not going to let it go to an unlimited number. We're trying to figure out what is the market for this at that price point" (MULTICHANNEL.com, 8/17).
