SBD/August 17, 2011/Franchises

Titans Ticket Sales Lagging Behind Last Year, But Team Officials Still Optimistic

Despite low numbers, Titans officials still hope for a sellout season

Titans ticket sales are "lagging behind last year’s pace, and a growing number of personal seat license (PSL) holders are putting their season tickets up for sale rather than attend all the games,” according to Duane Marsteller of the Nashville TENNESSEAN. Secondary ticket markets seem “filled" with both single-game and season tickets, which marks a "departure from the dozen previous seasons." Not one "regular-season game reached sellout status when single-game tickets went on sale early last week.” However, team officials "remain optimistic the team's 12-year streak of 125 consecutive sellouts at LP Field ... won't end this year." Titans Senior Dir of Ticketing Marty Collins said that 96.8% of season-ticket holders "renewed for 2011, down slightly from 97.2 percent renewals the previous year.” Marsteller notes this is the “third consecutive year the renewal rate has fallen,” even though the team gave a “six-week extension of the deadline to place ticket orders” due to the lockout. But Collins said, “It’s still a phenomenal renewal rate, especially in this economic climate" (Nashville TENNESSEAN, 8/17). The team finished 6-10 last year and brought in new coach Mike Munchak during the offseason. The team also released popular QB Vince Young and is currently dealing with a contract holdout by Pro Bowl RB Chris Johnson (THE DAILY).

CITY BUSINESS: In Jacksonville, Vito Stellino reported Mayor Alvin Brown is “following in the footsteps of former mayor John Peyton” by helping to sell Jaguars tickets. Brown “sent an email to the Jaguars fans database and his database urging people to buy tickets to avoid blackouts this season.” The e-mail read in part, “It’s Go Time! ... It’s time to step up and go purchase Jaguar tickets now.” The team has to sell “more than 13,000 non-premium tickets” to avoid blackouts during the regular season. Jaguars Senior VP/Sales & Marketing Macky Weaver said that the “idea for the email was to increase awareness of the season-ticket situation” (FLORIDA TIMES-UNION, 8/17).

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