New Gatorade Ad Promotes Serena's Slam Run Sponsors Lining Up For Wozniacki's Endorsement Jack Eichel Signs Exclusive Deal With Leaf ManU Signs Deal With HCL Technologies Lynch Promotes Skittles On Live-Shopping Channel Fox Rolls Out New CFB Spots Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds
SBD/August 16, 2011/Marketing and Sponsorship
Published August 16, 2011
WHAT ABOUT US? On Staten Island, Diane Lore reported Nike has come out with a new "collection of its 'air' athletic shoes" called "NYC Boro." The white leather shoes "feature embroidered outlines of the 'borough' they represent on the left heel and the name of the borough on the right." Each different shoe "had a different-color tongue label and laces." There are versions for Queens, Brooklyn, the Bronx and Harlem, but there is not one for Staten Island. That led Staten Island Assembly member Nicole Malliotakis to "boycott Nike" during Saturday's Richard Willis Memorial Basketball Tournament (STATEN ISLAND ADVANCE, 8/13).
BULLDOG BLITZ: In Fresno, Bryant-Jon Anteola reported Fresno State Univ. Friday debuted its new Nike Pro Combat Elite football jerseys, which feature a "mostly red look with blue stripes on the side at home, and mostly white with red stripes for the road." There also is a new "remodeled red helmet that sports a thick, blue strip down the middle." This marks Fresno State's "first major overhaul of the football uniform in 14 years" (FRESNO BEE, 8/13).