SBD/August 16, 2011/Marketing and Sponsorship

Marketplace Roundup

"SECede" T-shirts proving to be in hot demand around Texas A&M campus's David Ubben reported one of the most popular T-shirts currently on the Texas A&M campus in one "bearing the unofficial slogan of the Texas A&M fan base: 'SECede.'" A&M fans "have snapped up all" of the supply at Aggieland Outfitters, an apparel store near the College Station campus, and a third order of the shirts "was expected to come in sometime Tuesday." Zach Salesman, who works in the Aggieland Outfitter corporate office, said, "We sold so many that we can't actually keep up with the numbers. We're printing them as fast as we can. Basically we have people going to the printers nonstop to pick up shirts" (, 8/15).

WHAT ABOUT US? On Staten Island, Diane Lore reported Nike has come out with a new "collection of its 'air' athletic shoes" called "NYC Boro." The white leather shoes "feature embroidered outlines of the 'borough' they represent on the left heel and the name of the borough on the right." Each different shoe "had a different-color tongue label and laces." There are versions for Queens, Brooklyn, the Bronx and Harlem, but there is not one for Staten Island. That led Staten Island Assembly member Nicole Malliotakis to "boycott Nike" during Saturday's Richard Willis Memorial Basketball Tournament (STATEN ISLAND ADVANCE, 8/13).

BULLDOG BLITZ: In Fresno, Bryant-Jon Anteola reported Fresno State Univ. Friday debuted its new Nike Pro Combat Elite football jerseys, which feature a "mostly red look with blue stripes on the side at home, and mostly white with red stripes for the road." There also is a new "remodeled red helmet that sports a thick, blue strip down the middle." This marks Fresno State's "first major overhaul of the football uniform in 14 years" (FRESNO BEE, 8/13).
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