SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 15, 2011/Marketing and Sponsorship
Published August 15, 2011
GET YOUR MOTOR RUNNING: Midwest Ford Dealers will serve as the Chiefs' official car and truck partner this season. Ford becomes the title sponsor of the Ford Fan Experience at Arrowhead Stadium and will also bring a text-to-screen program to ArrowVision during every home game. As part of the deal, Ford also becomes the title sponsor for the pregame and Monday night radio shows on WHB-AM (Chiefs).
ROUNDUP: The Univ. Of Missouri and Mizzou Sports Properties Friday announced an expanded deal with the Missouri Army National Guard, the third consecutive year of the partnership. The deal will see seven Mizzou sports teams feature a National Guard patch on their practice jerseys. The Missouri Army National Guard will also receive venue signage, hospitality and on-field ceremonies (Univ. of Missouri)....Muscle Milk has re-signed Packers LB Clay Matthews to an exclusive three year partnership (Muscle Milk).