Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup Shaq Outlines Endorsement Strategy On "Late Night" Reebok Unveils Shoe For Teenage Weightlifter Anta, Klay Thompson Negotiating Contract Extension Butler Covers Brown In Visa, PapaJohns.com Spot Evernham Excited About Dodge's Potential Return HScott No Longer Competing In NASCAR Dodge Planning On Return To NASCAR?
SBD/August 15, 2011/Marketing and Sponsorship
Published August 15, 2011
GET YOUR MOTOR RUNNING: Midwest Ford Dealers will serve as the Chiefs' official car and truck partner this season. Ford becomes the title sponsor of the Ford Fan Experience at Arrowhead Stadium and will also bring a text-to-screen program to ArrowVision during every home game. As part of the deal, Ford also becomes the title sponsor for the pregame and Monday night radio shows on WHB-AM (Chiefs).
ROUNDUP: The Univ. Of Missouri and Mizzou Sports Properties Friday announced an expanded deal with the Missouri Army National Guard, the third consecutive year of the partnership. The deal will see seven Mizzou sports teams feature a National Guard patch on their practice jerseys. The Missouri Army National Guard will also receive venue signage, hospitality and on-field ceremonies (Univ. of Missouri)....Muscle Milk has re-signed Packers LB Clay Matthews to an exclusive three year partnership (Muscle Milk).