SBD/August 15, 2011/Marketing and Sponsorship

Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported a class action lawsuit has been filed against NASCAR “over claims that a text message promoting coverage of the 2011 Daytona 500 on Sprint phones violated the Telephone Consumer Protection Act.” The lawsuit, filed in U.S. District Court in California, was “one of three filed Wednesday by the San Diego law firm Hyde & Swigart that focuses on texts that allegedly violated the law.” The NFL and GameStop “also were subject of lawsuits.” The lawsuit against NASCAR claims that an unsolicited text message sent to California resident Badie Jaber “was placed from an automatic telephone dialing system that violated the law.” It states that a follow-up text notifying Jaber “that she had been removed from the list also was illegal.” NASCAR Integrated Marketing Communications Managing Dir David Higdon last week said, “NASCAR has yet to be served for the suit, and to my knowledge we haven’t heard from the plaintiff nor her representative. We don’t engage in this type of text campaign and did not send out the alleged text” (SCENEDAILY.com, 8/12).

GET YOUR MOTOR RUNNING: Midwest Ford Dealers will serve as the Chiefs' official car and truck partner this season. Ford becomes the title sponsor of the Ford Fan Experience at Arrowhead Stadium and will also bring a text-to-screen program to ArrowVision during every home game. As part of the deal, Ford also becomes the title sponsor for the pregame and Monday night radio shows on WHB-AM (Chiefs).

ROUNDUP: The Univ. Of Missouri and Mizzou Sports Properties Friday announced an expanded deal with the Missouri Army National Guard, the third consecutive year of the partnership. The deal will see seven Mizzou sports teams feature a National Guard patch on their practice jerseys. The Missouri Army National Guard will also receive venue signage, hospitality and on-field ceremonies (Univ. of Missouri)....Muscle Milk has re-signed Packers LB Clay Matthews to an exclusive three year partnership (Muscle Milk).
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