Quote of the Day

"I know you think we’re dumb, but we’re not quite as dumb as you make us out to be, because that’s an assessment that we do continually."
-- NBA Commissioner David Stern, responding to a suggestion from ESPN's Bill Simmons that the league look into sponsored jerseys. ("The B.S. Report," ESPN.com, 8/12)
Monday August 15, 2011 Vol. 17 — No. 233 Print This Issue

Top Stories

  • Hello, My Name Is....

    Bradley's PGA Championship win earns 4.3 overnight Nielsen rating

    CBS earned a 4.3 overnight Nielsen rating for the final round of the PGA Championship yesterday from 2:00-8:00pm ET, which saw rookie Keegan Bradley defeat Jason Dufner in a playoff to capture his first major. The 4.3 overnight is down 14% from a 5.0 rating for last year's final round, which saw Martin Kaymer defeat Bubba Watson in a playoff. The overnight is also down 43% from a 7.5 rating in '09 for Y.E. Yang's win over Tiger Woods. CBS also saw ratings drop for coverage on Saturday, as the 2.6 overnight was down 16% from a 3.1 rating last year ( Austin Karp, THE DAILY ). USA TODAY's Michael Hiestand writes the playoff "should help CBS' ratings because audience size usually peaks at the end of events and overtime of any kind extends ...

  • Back To School, Part I

    SEC non-action only delaying inevitable Texas A&M move?

  • Back To School, Part II

    ESPN to roll out up to 12 college-specific sites by year’s end.

  • Back To School, Part III

    Old Navy to sell college apparel in store-within-store concepts.

  • Getting A Head Start

    Dick's Sporting Goods launches new campaign featuring Jerome Bettis to help prevent concussions.

  • Fish Fry

    Marlins' demotion of Logan Morrison could be related to no-show at event with season-ticket holders.

  • Gun Smoke

    Carlsberg to replace Heineken as official beer partner of Arsenal.

  • Giddy Up

    Jockey Club eyes social media effort after dour report.

  • A Wild Welcome Back

    IndyCar sees large attendance jump for return to N.H., but controversial finish leaves drivers steamed.

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