Untitled Document Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel that athletes benefit more from utilizing social media platforms than others involved in the industry. Forty-one percent of execs said players/athletes stand to benefit the most from use of social media, compared to 23% saying teams and 17% saying sports writers. Execs were also asked what/who they follow on social media platforms. Forty percent of execs said they did not follow anyone, while 39% said they follow teams (THE DAILY).
| WHICH GROUPS BENEFIT THE MOST FROM
UTILIZING SOCIAL MEDIA PLATFORMS? |
| RESPONSE | % |
| Players/athletes | 41% |
| Teams | 23% |
| Sports writers | 17% |
| Sponsors | 5% |
| Leagues | 3% |
| Not sure/No response | 11% |
| WHAT/WHO DO YOU FOLLOW ON SOCIAL MEDIA PLATFORMS?
(Select all that apply) |
| RESPONSE | % |
| None | 40% |
| Teams | 39% |
| Players/athletes | 38% |
| Sports writers | 38% |
| Leagues | 28% |
| Sponsors | 18% |
| HOW MANY TIMES PER WEEK DO YOU TWEET? |
| RESPONSE | % |
| No Twitter account | 36% |
| Have account, but don't tweet | 34% |
| 1-10 times | 21% |
| 11-20 times | 5% |
| 20+ times | 3% |
