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SBD/August 10, 2011/Marketing and Sponsorship
adidas Launching Most Extensive Campaign For Originals Line In Three Years
Published August 10, 2011
AD REVIEW: ADWEEK's Gabriel Beltrone reviewed the first TV ad from the new Originals campaign and wrote it "continues the brand's tradition of cutting star-studded spots to push its line of classic sneakers and street wear." The ad "feels more accessible than much of the recent high-profile work for Adidas Originals -- less pure atmosphere and more direct appeal to the self-image of its target consumers." The spot "also ties in mention of the campaign's four centerpiece shoe styles ... and enough product shots to make any brand manager weep with joy" (ADWEEK.com, 8/9).