SBD/August 10, 2011/Marketing and Sponsorship

PGA Of America Names Hospital For Special Surgery Its Official Hospital

The PGA of America today announced that N.Y.-based Hospital for Special Surgery will become the association’s official hospital. HSS intends to launch a new fitness program, “Let’s Move on Course,” this week at the PGA Championship in Atlanta. PGA of America CEO Joe Steranka was slated to announce the deal today during his state of association press conference. HSS, whose campus is linked to the Weill Cornell Medical Center just off FDR Drive in Manhattan, signed a three-year deal with the PGA. Financial terms were not released. “We’re experts at helping people get their mobility back and golfers at all levels represent a segment of the country that we are able to take care of,” said HSS President & CEO Louis Shapiro. “This allows us to get the message out and raise our awareness to that community and they can learn more about how to stay healthy and the benefits of playing golf.” HSS’ new program, “Let’s Move on Course,” will tee off this week with the hospital handing out 25,000 branded pedometers to fans at the Atlanta Athletic Club. HSS also will have activation opportunities at the Ryder Cup, Senior PGA and other championships. The PGA’s website,, will be the home for HSS’ fitness program. “We’re really excited about helping the PGA promote golf as a way to stay fit,” Shapiro said. HSS specializes in orthopedics, rheumatology and rehabilitation and was recently ranked as the top orthopedic facility by U.S. News & World Report.
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