SBD/August 8, 2011/Research and Ratings

Overnight Ratings: Yankees-Red Sox Gives Fox Good Numbers For MLB Coverage

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Fox led all sports telecasts over the weekend with a 3.3 overnight for regional MLB coverage on Saturday, which featured Yankees-Red Sox in 81% of markets. The same matchup last year (86% of markets) on the same weekend earned a 1.9 overnight rating. The 3.3 overnight is the net's second-best MLB overnight of the season, behind only the telecast on May 21 in primetime, which averaged a 3.4 overnight for Mets-Yankees and Cubs-Red Sox.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
8/6
ABC
4:00-6:00pm
0.5
Golf: "Playing With a Purpose"
8/6
CBS
1:00-2:00pm
0.4
WGC Bridgestone Invitational: Third Round
8/6
CBS
2:00-6:00pm
2.0
MLB: (regional)
8/6
Fox
4:15-7:15pm
3.3
Harness Racing: The Hambletonian
8/6
NBC
3:00-4:00pm
0.6
U.S. Swimming Championships (taped)
8/6
NBC
4:00-6:00pm
0.7
PGA Championship Preview Show
8/7
CBS
1:00-2:00pm
0.6
WGC Bridgestone Invitational: Final Round
8/7
CBS
2:00-6:00pm
2.9
"Training for Tahoe: Brian & His Famous Fans"
8/7
NBC
4:00-5:00pm
0.3
U.S. Swimming Championships (taped)
8/7
NBC
5:00-6:00pm
0.6

 

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