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SBD/August 4, 2011/Media
Turner Sports Rolls Out New Interactive Features For PGA Championship
Published August 4, 2011
ACROSS THE UNIVERSE: Turner Sports operates PGA.com in partnership with the PGA Of America, similar to its relationship with Golf.com and the PGA Tour for its official site. Hong noted Turner also has a content providing and ad sales relationship with Yahoo Golf, allowing the media company to "synergize content" and "sell to sponsors across all four sites." All four sites will feature the same live video.