SBD/August 3, 2011/Media

Plans In The Works To Provide 3D Coverage Of London Olympics

Broadcast equipment manufacturer EVS said that the '12 London Games "will get the 3D treatment, with plans currently in the works for at least 10 venues to be covered by 3D cameras," according to Giardina & Pennington of the HOLLYWOOD REPORTER. A 3D feed "would mean that UK rights holder BBC could potentially transmit some events live in 3D over the BBC HD channel as it did for Wimbledon last month." The 3D coverage of Wimbledon "was licensed to six additional 3D channels, including ESPN3D in the US." Australia's Nine Network and Italy's Sky Italia, both Olympic rights holders for the London Games, "have broadcast 3D content." Giardina & Pennington note as production and broadcast details "are addressed, the bigger question might be what potential impact 3D coverage of the London Olympics might have on global 3DTV sales?" Regardless of "3DTV demand there has been an argument for capturing some Olympic events, such as the opening and closing ceremonies and the men's 100 meters, in 3D for archival purposes" (HOLLYWOOD REPORTER, 8/3).
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