Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup
SBD/August 3, 2011/Marketing and Sponsorship
Danica Patrick Close To Deal That Will See Her Run Full '12 Nationwide Series Schedule
Published August 3, 2011
COME ON, WE'RE WAITING: McGee also reported the future of Roush Fenway Racing driver Carl Edwards “literally touches everybody,” as once he signs with a team for the '12 Sprint Cup season, other drivers will be signed. McGee: “What Carl does ... has a lot to do with what Roush Fenway is going to do as far as what sponsors they’ll have. That certainly could affect something some other marketing people are working on in another team” ("NASCAR Now," ESPN2, 8/2).
WHEELS & DEALS: Richard Petty Motorsports announced an associate partnership with weight loss water beverage TrimFit that will display the brand on uniforms as well as RPM’s No. 43 Sprint Cup Series Ford driven by A.J. Allmendinger. The company's logo additionally will be on the uniform of RPM driver Marcos Ambrose. TrimFit will have a presence with both RPM Sprint Cup teams for the remainder of the ‘11 season (RPM)….Common Ground Alliance announced a partnership with 3M and Roush Fenway Racing driver Greg Biffle to promote the 811 "Call Before You Dig" phone number on Biffle’s No. 16 car at this weekend's Cup Series Good Sam RV Insurance 500 race at Pocono Raceway (CGA).