Untitled Document Fitness equipment sales in both the consumer and institutional categories increased by at least 4% in ’10 compared to ’09, according to recently released data from the Sporting Goods Manufacturers Association. The consumer market (home-use equipment) totaled $3.3B in shipment sales for ’10, up 4.3%, while the institutional market (commercial use) grew by 5.5% to $1.02B. The gains were achieved after two straight years of combined decline, but remain nowhere near levels prior to ’07. Consumer spending increased the most on elliptical machines (+9%), treadmills (+7.5%) and stair climbers (+5%), while institutions saw increased spending on group exercise cycles (+11%), single-station selectorized equipment (+10%) and treadmills (+7.5%). Data was collected from January through February '11 through a total of 38,742 online interviews, which are meant to represent a total U.S. population of 283.7 million people (SGMA).
| MANUFACTURERS' SALES OF FITNESS EQUIPMENT |
| CATEGORY | '07 | '08 | '09 | '10 | 1-YR % +/- |
| Home use | $3.549B | $3.183B | $3.183B | $3.321B | 4.3% |
| Commercial use | $1.149B | $1.041B | $970M | $1.023B | 5.5% |
| TOTAL | $4.699B | $4.224B | $4.146B | $4.344B | 4.2% |
