SBD/August 1, 2011/Research and Ratings

Overnight Ratings: Brickyard 400 Tops Weekend Sports Telecasts

ESPN led all weekend sports telecasts with its broadcast of the NASCAR Sprint Cup Series Brickyard 400, while Fox led broadcast TV sports telecasts with a 1.8 overnight for MLB regional coverage, highlighted by Cubs-Cardinals in 50% of markets. CBS scored a 1.5 overnight for the final round of PGA Tour Greenbrier Classic, which saw Scott Stallings win his first tour event in a three-way playoff with Bob Estes and Bill Haas. That figure was up 25% from a 1.2 overnight for the final round of last year's inaugural Greenbrier, which saw Stuart Appleby get the win. ABC saw the X Games return to the net after a hiatus last year. This year's Saturday coverage got a 0.6 overnight, down 33%.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
X Games 17
7/30
ABC
4:00-6:00pm
0.6
"Next on the Tee: The Future of Golf"
7/30
CBS
2:00-3:00pm
0.3
PGA Tour: The Greenbrier: Third Round
7/30
CBS
3:00-6:00pm
1.0
MLB: (regional)
7/30
Fox
4:15-7:15pm
1.8
FINA Swimming World Championships (taped)
7/30
NBC
1:00-3:00pm
0.8
Golf: U.S. Senior Open: Third Round
7/30
NBC
3:00-6:00pm
0.6
Ricoh Women's British Open highlights
7/31
ABC
4:00-5:00pm
0.3
Breeders' Cup Challenge: Haskell Invitational
7/31
ABC
5:00-6:00pm
0.8
"Road to the PGA Championship"
7/31
CBS
2:00-3:00pm
0.4
PGA Tour: The Greenbrier: Final Round
7/31
CBS
3:00-6:15pm
1.5
FINA Swimming World Championships (taped)
7/31
NBC
1:00-3:00pm
0.9
Golf: U.S. Senior Open: Final Round
7/31
NBC
3:00-6:00pm
0.7

 

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