ESPN led all weekend sports telecasts with its broadcast of the NASCAR Sprint Cup Series Brickyard 400, while Fox led broadcast TV sports telecasts with a 1.8 overnight for MLB regional coverage, highlighted by Cubs-Cardinals in 50% of markets. CBS scored a 1.5 overnight for the final round of PGA Tour Greenbrier Classic, which saw Scott Stallings win his first tour event in a three-way playoff with Bob Estes and Bill Haas. That figure was up 25% from a 1.2 overnight for the final round of last year's inaugural Greenbrier, which saw Stuart Appleby get the win. ABC saw the X Games return to the net after a hiatus last year. This year's Saturday coverage got a 0.6 overnight, down 33%.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST | DATE | NET | TIME (ET) | RAT. |
X Games 17 | 7/30 | ABC | 4:00-6:00pm | 0.6 |
"Next on the Tee: The Future of Golf" | 7/30 | CBS | 2:00-3:00pm | 0.3 |
PGA Tour: The Greenbrier: Third Round | 7/30 | CBS | 3:00-6:00pm | 1.0 |
MLB: (regional) | 7/30 | Fox | 4:15-7:15pm | 1.8 |
FINA Swimming World Championships (taped) | 7/30 | NBC | 1:00-3:00pm | 0.8 |
Golf: U.S. Senior Open: Third Round | 7/30 | NBC | 3:00-6:00pm | 0.6 |
Ricoh Women's British Open highlights | 7/31 | ABC | 4:00-5:00pm | 0.3 |
Breeders' Cup Challenge: Haskell Invitational | 7/31 | ABC | 5:00-6:00pm | 0.8 |
"Road to the PGA Championship" | 7/31 | CBS | 2:00-3:00pm | 0.4 |
PGA Tour: The Greenbrier: Final Round | 7/31 | CBS | 3:00-6:15pm | 1.5 |
FINA Swimming World Championships (taped) | 7/31 | NBC | 1:00-3:00pm | 0.9 |
Golf: U.S. Senior Open: Final Round | 7/31 | NBC | 3:00-6:00pm | 0.7 |