The latest data from Nielsen/E-Poll reveals that Mavericks G Dirk Nowitzki "ascended to the title of most marketable man" in the NBA after winning his first NBA championship in June, while Heat F LeBron James and G Dwyane Wade "have fallen out of the top 10 most marketable NBA players since the Finals," according to Craig Davis of the South Florida SUN-SENTINEL. Nowitzki earned an N-Score of 132, which is measured by "name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels." By comparison, James' N-Score "plummeted from 131 to 26, while Wade’s dropped from 117 to 34." The following chart lists the 10 most marketable NBA players, according to Nielsen/E-Poll (SUN-SENTINEL.com, 7/30).
| RANK | PLAYER | N-SCORE |
| 1 | Mavericks F Dirk Nowitzki | 132 |
| 2 | Lakers G Kobe Bryant | 83 |
| 3 | Suns G Steve Nash | 68 |
| 4 | Celtics F Kevin Garnett | 65 |
| 5 | Spurs F Tim Duncan | 51 |
| 6 | Mavericks G Jason Kidd | 47 |
| 7 | Suns F Grant Hill | 41 |
| 8 | Bulls G Derrick Rose | 41 |
| 9 | Lakers F Pau Gasol | 40 |
| 10 | Suns F Vince Carter | 38 |
