AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Lawsuit Over Canceled HOF Game Moved Tom Brady Launches Line Of Healthy Snacks Bubba Wallace Lands New Sponsor Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video
SBD/July 29, 2011/Marketing and Sponsorship
Sharp As A Pistol: Oklahoma State Univ. Unveils New Nike Football Uniforms
Published July 29, 2011
SUCCESSFUL MAKEOVER: ESPN.com's David Ubben wrote of the new jerseys, "I love them. ... It's a great look, and honestly, I love every combination. The black on black might be my favorite, but I love the new gray tops, too. Nobody else in the Big 12 has any gray uniforms, and it should help OSU stand out on the field" (ESPN.com, 7/28). CBSSPORTS.com's Tom Fornelli wrote, "I don't hate them at all. Whenever Nike is getting its hands on some uniforms and redesigning them I generally expect the worst, but these aren't bad at all" (CBSSPORTS.com, 7/28).