SBD/July 29, 2011/Marketing and Sponsorship

Sharp As A Pistol: Oklahoma State Univ. Unveils New Nike Football Uniforms

Oklahoma State one of several schools with new Nike designs this season
Oklahoma State Univ. Thursday unveiled its new Nike football uniforms for the '11 season. For each home game, OSU has its choice of colors for jerseys, helmets and pants. The choices for the helmet include white, matte black and anthracite. The jersey choices include orange, black and gray, while the pants choices are orange, black, gray and white. OSU all told has 48 different combinations for its uniforms (OSU). In Oklahoma City, John Helsley notes the various combinations are "part of a major wardrobe makeover for the Cowboys, who are getting the 'Oregon' treatment in outfitting the football team." Nike's new designs "will be featured at OSU, Arizona State, Washington State, Kentucky, TCU and Wyoming" this season. OSU QB Brandon Weeden said, "We had our old uniforms for five or six years. It's 2011, you've got to change it up every once in a while" (DAILY OKLAHOMAN, 7/29). Some of the "big changes to the uniforms can be seen on the pants." The new look "has a two-stripe theme running down the pant legs," and there is a logo of OSU mascot Pistol Pete "on the hip of the pants" (STILLWATER NEWSPRESS, 7/29). When asked why the school made such an "ambitious change," OSU AD Mike Holder said that is "all about the kids." Holder: "It's a game and it should be fun. And anything to make it more fun and exciting for the players, I view that as a positive" (NEWSOK.com, 7/28).

SUCCESSFUL MAKEOVER: ESPN.com's David Ubben wrote of the new jerseys, "I love them. ... It's a great look, and honestly, I love every combination. The black on black might be my favorite, but I love the new gray tops, too. Nobody else in the Big 12 has any gray uniforms, and it should help OSU stand out on the field" (ESPN.com, 7/28). CBSSPORTS.com's Tom Fornelli wrote, "I don't hate them at all. Whenever Nike is getting its hands on some uniforms and redesigning them I generally expect the worst, but these aren't bad at all" (CBSSPORTS.com, 7/28).
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