Subway Inks Last-Minute Deal For SB Spot Hot Reads NFL Licensees Hope For Seahawks Win NFL Giants "First Lady" Ann Mara Dead At 85 Smith, Pash Interviewed On "Meet The Press" Editorial Cartoons Take Aim At NFL Issues Twitter Me This Silver Finishes First Year As Commissioner Quick Hits PGA Tour Debuts First Of New "This Guy" Ads
SBD/July 28, 2011/Research and RatingsPrint All
Fans of the PGA and LPGA tours tend to be among the boomer age demographic (45-64) and have a high level of household income, according to data from Scarborough Sports Marketing. Among household income demographics for both tours, those making $50-75K accounted for the largest segment of fans. Nearly 84% of fans of both tours are White/Caucasian, with African-Americans accounting for around 11%. Listed below are fan demographics for both the PGA Tour and LPGA Tour. Fans are described as those with at least somewhat of an interest in the respective tours (THE DAILY).
DEMOGRAPHICPGA TOURLPGA TOURGENDER Male64.2%63.4% Female35.8%36.6%AGE 18-29 (Gen Y)14.0%11.9% 30-44 (Gen X)26.0%23.6% 45-64 (Boomers)38.2%41.0%RACE/ETHNICITY White/Caucasian84.2%83.9% Black/African-American10.6%10.7% Spanish/Hispanic7.2%7.3% Asian2.8%3.0% Other2.4%2.5%HOUSEHOLD INCOME < $25,00010.3%10.7% $25,000-39,99916.6%17.3% $40,000-49,9999.7%10.0% $50,000-74,99918.3%18.5% $75,000-99,99917.5%16.5% $100,000-149,99915.9%15.8% $150,000 or more11.6%11.2%