SBD/July 28, 2011/Research and Ratings

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  • Fans Of PGA, LPGA Tours Continue To Skew Older, Have High Incomes

    Fans of the PGA and LPGA tours tend to be among the boomer age demographic (45-64) and have a high level of household income, according to data from Scarborough Sports Marketing. Among household income demographics for both tours, those making $50-75K accounted for the largest segment of fans. Nearly 84% of fans of both tours are White/Caucasian, with African-Americans accounting for around 11%. Listed below are fan demographics for both the PGA Tour and LPGA Tour. Fans are described as those with at least somewhat of an interest in the respective tours (THE DAILY).

    DEMOGRAPHIC
    PGA TOUR
    LPGA TOUR
    GENDER
    Male
    64.2%
    63.4%
    Female
    35.8%
    36.6%
    AGE
    18-29 (Gen Y)
    14.0%
    11.9%
    30-44 (Gen X)
    26.0%
    23.6%
    45-64 (Boomers)
    38.2%
    41.0%
    RACE/ETHNICITY
    White/Caucasian
    84.2%
    83.9%
    Black/African-American
    10.6%
    10.7%
    Spanish/Hispanic
    7.2%
    7.3%
    Asian
    2.8%
    3.0%
    Other
    2.4%
    2.5%
    HOUSEHOLD INCOME
    < $25,000
    10.3%
    10.7%
    $25,000-39,999
    16.6%
    17.3%
    $40,000-49,999
    9.7%
    10.0%
    $50,000-74,999
    18.3%
    18.5%
    $75,000-99,999
    17.5%
    16.5%
    $100,000-149,999
    15.9%
    15.8%
    $150,000 or more
    11.6%
    11.2%

     

    Print | Tags: Research and Ratings, Golf, Scarborough, PGA Tour, LPGA
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