Fox' MLB regional coverage on Saturday afternoon led all weekend sports telecasts with a 2.2 overnight Nielsen rating, which featured Braves-Reds in 45% of markets and Padres-Phillies in 34%. Braves-Reds was also the featured "Sunday Night Baseball" game on ESPN last night, earning a 1.7 overnight, which is down 19% from the comparable Cubs-Cardinals matchup last year. ESPN also saw a decline for its NASCAR Nationwide Series coverage, with Saturday's Federated Auto Parts 300 from Nashville Superspeedway earning a 1.1 overnight (-15%). CBS saw gains this weekend for the PGA Tour RBC Canadian Open. Yesterday's final round earned a 1.9 overnight for Sean O'Hair's playoff win over Kris Blanks, up 36% from Carl Pettersson's win last year. ABC earned a 0.6 overnight for its coverage of the WNBA All-Star Game on Saturday afternoon. The rating is up compared to a 0.5 overnight in '09, which was the last time the game aired on the net.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST | DATE | NET | TIME (ET) | RAT. |
WNBA All-Star Game | 7/23 | ABC | 3:30-6:00pm | 0.6 |
PGA Tour: RBC Canadian Open: Third Round | 7/23 | CBS | 3:00-6:00pm | 1.2 |
MLB: (regional) | 7/23 | Fox | 4:00-7:00pm | 2.2 |
"Dew Tour Countdown" | 7/23 | NBC | 3:00-3:30pm | 0.3 |
Dew Tour: Pantech Open | 7/23 | NBC | 3:30-5:00pm | 0.4 |
Summer at Saratoga: The American Oaks | 7/23 | NBC | 5:00-6:00pm | 0.7 |
Tour de France recap | 7/24 | CBS | 2:00-3:00pm | 0.5 |
PGA Tour: RBC Canadian Open: Final Round | 7/24 | CBS | 3:00-6:00pm | 1.9 |
F1: Santander GP of Germany (taped) | 7/24 | Fox | 12:00-1:45pm | 0.9 |
Swimming World Championships (taped) | 7/24 | NBC | 2:00-4:00pm | 0.7 |
"Dew Tour Countdown" | 7/24 | NBC | 4:00-4:30pm | 0.5 |
Dew Tour: Pantech Open | 7/24 | NBC | 4:30-6:00pm | 0.5 |