Sentient Jet has announced that it has become the title sponsor of the new Breeders’ Cup Juvenile Sprint, one of the 15 races that comprise the Breeders' Cup. The Juvenile Sprint marks the third Breeders' Cup race that Sentient will title, following the $1M Filly & Mare Sprint and the $1.5M Sprint. Sentient will air commercials during ABC and ESPN's broadcast of the Breeders' Cup and will have a presence on ESPN's coverage of the Breeders' Cup Classic Challenge. The company has been a premier partner of the Breeders' Cup since '08 (Breeders' Cup). Sentient also will “continue to sponsor the ‘Perfect Trip’ award for the winners of the 68 Breeders’ Cup Challenge qualifying races.” A panel “will choose which Challenge race winner personifies” the “Perfect Trip” and Sentient Jet “will provide that horse’s owners with complimentary round-trip private jet travel for six people to the Breeders’ Cup World Championships” (THOROUGHBREDTIMES.com, 7/19). The agreement means eight of the 15 Breeders’ Cup races now have title sponsors. Among those that do not is “the marquee race, the $5 million Classic” (Louisville COURIER-JOURNAL, 7/20).
