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Marketing and Sponsorship

Tag, You're It: Toyota Launching Promo This Weekend Letting Fans Mark Their Coolers

Toyota is launching a special promotion at this weekend's NASCAR races in New Hampshire called "Tag Your Wag," which will give fans Toyota branded tags to mark the wagons they use to carry food and beverage to the track. Fans will be encouraged to  create a personalized tag for their wagon onl...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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