SBD/July 14, 2011/Franchises

Predators Overhaul Uniforms With Bright Gold Color Scheme

Predators' jersey was unveiled on banner hanging from AT&T building downtown
The Predators yesterday “unveiled their newest uniforms,” replacing last year’s blue and white-trimmed color scheme with “bright gold tops with blue trim and white piping, adorned with Nashville icons,” according to Austen Gregerson of the Nashville TENNESSEAN. Predators coach Barry Trotz noted, “The shoulder patches are a guitar pick, the three stars representative of Tennessee, it’s got a lot of Nashville identity.” Other details in the jersey include “fangs in the collar and guitar strings in the numbering and lettering.” The new design “was unveiled on a large banner hanging from the side of the AT&T building in downtown.” A corresponding advertising slogan, “Behold The Gold,” was shown across the top of the display. Predators CEO Jeff Cogen said, “It’s about creating a dominant color, and blue is not a dominant color. We wanted that sea of gold that you saw in the playoffs.” Gregerson writes, “The visual impact of the new color in a league littered with blues and reds will undoubtedly make a statement, and if the fans in attendance preordering their own gold jerseys are any sort of sign, Tennessee sports fans have become accustomed to bold colors” (Nashville TENNESSEAN, 7/14).
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