SBD/July 13, 2011/Marketing and Sponsorship

T'Wolves' Tolliver Behind Launch Of Christian-Based Apparel Line Active Faith

Tolliver using word-of-mouth advertising to get support from NBA players
T'Wolves F Anthony Tolliver recently formed a partnership with former NBA D-League Idaho Stampede teammate Lanny Smith to start Active Faith, "a Christian-based apparel company," according to J. Michael Falgoust of USA TODAY. Smith and Tolliver "have used word-of-mouth advertising to get support from NBA players," and Bulls Gs Derrick Rose and C.J. Watson and Warriors G Stephen Curry "have worn Active Faith wristbands." Smith: "It's definitely a movement. It's starting to pick up with the football guys." In addition, there is "interest in the apparel line from private Christian schools." Falgoust notes Tolliver also "owns properties in his hometown of Springfield, Mo., and Richmond, Calif., through his company, Say You Can." He said, "After I'm done with basketball, I'm going straight into entrepreneurship" (USA TODAY, 7/13).
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