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SBD/July 12, 2011/Marketing and Sponsorship
WPP Group Acquires 25% Stake In Just Marketing International
Published July 12, 2011
WHAT CAN BROWN DO FOR YOU? Brown appeared on Speed's "Wind Tunnel with Dave Despain" Sunday night and discussed the state of NASCAR marketing. JMI represents UPS in its primary sponsorship of Roush Fenway Racing's No. 6 Sprint Cup entry driven by David Ragan, though the deal expires after this season. Brown said, "Clearly, we wanted him to win more races than he did. … UPS is committed to the sport. They've been in for 12 years now. They generate a lot of business out of the sport and in the sport from the industry. So they're in discussions right now, reviewing what to do. Really, Ragan's future is as much in Roush's hands because he's in a contract year. Kind of need to wait and see what happens there.” Brown said the economy “has bottomed out” as more and more teams have to field a variety of sponsors as opposed to the $20M main sponsor in the past. Brown: “NASCAR is a great buy because it still puts up fantastic numbers. But I do think these multiple paint schemes and multiple companies is the future." Meanwhile, Brown's name has been mentioned as possibly replacing Bernie Ecclestone in heading up F1. Brown said, "I'm happy doing what I'm doing. It's very flattering to be mentioned in the same sentence. I know Bernie very well. I do a ton of business with Formula One, with JMI, and you know, never say never. But I'm happy doing what I'm doing now" ("Wind Tunnel with Dave Despain," Speed, 7/10).