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SBD/July 12, 2011/Marketing and Sponsorship
Published July 12, 2011
|Bolt sports Puma jersey with his image on it
during race in Paris
ONE COOL CAT: Jamaican sprinter Usain Bolt wore a Puma jersey during a meet in Paris Friday featuring his own image, and ESPN's Michael Wilbon said, "He’s the self-absorbed king of vanity but ... this is necessary behavior in track and field, where it’s an individual thing where you need to call attention to yourself. Bolt’s very good at it.” Boston Globe columnist Bob Ryan said this kind of behavior is “endemic to sprinters." Ryan: "They are divas” (“PTI,” ESPN, 7/11).
NOTES: EPL club Wigan Athletic announced online betting brand 12BET has agreed to a two-year deal to become the club’s shirt sponsor, marking the most lucrative shirt sponsorship in the team’s history. The deal includes 12BET becoming the club's official betting and gaming partner (Wigan Athletic)….The Italian Olympic Committee announced that Giorgio Armani will outfit all Italian athletes during the ’12 London Olympics. Details of the deal “will be revealed next week” (AP, 7/12)….MGM Resorts Int'l will serve as host and promotional partner for both the Izod IndyCar World Championships and the inaugural Monster Energy Cup on Oct. 15-16 in Las Vegas (MGM Resorts).