SBD/July 12, 2011/Franchises

Brewers Partner With Qcue To Test Dynamic Ticket Pricing For Three Games

Brewers will use the loge bleachers and loge outfield section seats for the test

The Brewers yesterday announced that they will partner with Texas-based technology firm Qcue to “test-market a demand-based pricing system for three games later this season,” according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Qcue already is working with “at least a third of the teams in baseball,” as well as franchises in other sports. The Brewers' “test games” will be on Aug. 31 against the Cardinals, Sept. 10 against the Phillies and Sept. 26 against the Pirates. The team will use only the “loge bleachers and loge outfield section seats” for the test. Qcue CEO Barry Kahn yesterday said that the Brewers “were testing the system on a limited basis to integrate it into the marketplace.” He added that the team “wants to get feedback from fans.” Kahn said that the Brewers “also need to upgrade their ticketing software if they choose to expand the system to more seats next year.” Kahn said that last year the MLB Giants, who also use dynamic pricing, "found that the face value of a ticket declined for 75% of available seats" (MILWAUKEE JOURNAL SENTINEL, 7/12).

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