SBD/July 8, 2011/Research and Ratings

Saints Top All U.S. Sports Teams In Terms Of Home Market Fan Penetration

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The Saints top all NFL clubs (and all U.S. sports teams) in terms of local market fan penetration, according to data from Scarborough Sports Marketing. New Orleans had the highest percentage (87%) of any home market where adult fans said they had watched a game on TV, listened to a game on the radio or attended at least one game during the past year. Among NFL clubs, the Bengals saw the biggest year-over-year jump in the rankings, up five spots to No. 6. Most NFL clubs remained close to where they were last year in the rankings. The Jets, Texans and Saints saw the biggest percentage gains, while the Cardinals, Buccaneers and Chargers saw the sharpest drop in fan following compared to one year ago. Listed below are NFL teams ranked by percentage of fans who said they had watched a game on TV, listened to a game on the radio or attended at least one game during the past year. Data is among U.S. markets only (Scarborough Sports Marketing).

RANK
PREV.
TEAM
%
1
2
Saints
87%
2
1
Packers
84%
3
3
Steelers
82%
4
4
Colts
75%
5
5
Vikings
73%
6
11
Bengals
70%
7
8
Chiefs
70%
8
6
Broncos
69%
9
10
Ravens
66%
10
9
Patriots
66%
11
7
Cowboys
66%
12
12
Bills
64%
13
14
Eagles
63%
14
13
Chargers
61%
15
16
Browns
61%
16
17
Bears
61%
17
15
Titans
60%
18
19
Jaguars
56%
19
20
Panthers
56%
20
18
Cardinals
54%
21
22
Seahawks
53%
22
23
Redskins
52%
23
23
Rams
52%
24
27
Texans
51%
25
26
Falcons
51%
26
24
Lions
50%
27
25
Buccaneers
49%
28
28
Dolphins
43%
29
29
49ers
42%
30
30
Giants
40%
31
31
Jets
37%
32
32
Raiders
28%

 

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