AutoNation Sponsors Bowl Game In Orlando Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor Davis' Chevy Ad Continues To Draw Attention
Upcoming Conferences and Events
SBD/June 28, 2011/Marketing and Sponsorship
Published June 28, 2011
YOUR NAME HERE: In Melbourne, Lorisse Dart reported Australian beach volleyball player Claire Kelly is "selling tattoo space on her body for sponsors." Kelly is offering a 2-by-2 centimeter space on her left arm for US$10,500 and a 5-by-5 centimeter space on her right arm or shoulder for US$52,490. There are other "packages" available and "an eBay auction." The money raised will pay for Kelly and partner Carla Kleverlaan to join the World Tour, "on which the pair must play at least 12 events to qualify" for the '12 London Olympics (Melbourne HERALD SUN, 6/26).
BY ASSOCIATION: MARKETING magazine’s Sarah Shearman notes supermarket chain Tesco is “looking to associate with London 2012 by supporting the Olympic sponsorship programmes of its Clubcard scheme's partners.” Although Tesco is not an official sponsor of the Games, “several of its Clubcard partners, such as Visa and Procter & Gamble, are official global sponsors of the Games.” A source said Tesco is looking to support their partners' programs “to get closer to the Games and become associated with a message about the importance of health and participation in sport” (MARKETINGMAGAZINE.co.uk, 6/28).
HAWKING GEAR: Clinch Gear has signed Packers LB A.J. Hawk to a multiyear endorsement deal. The performance apparel brand plans to introduce A.J. Hawk signature products next year. Priority Sports & Entertainment brokered the deal (Clinch Gear).