Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 28, 2011/Marketing and Sponsorship
Published June 28, 2011
YOUR NAME HERE: In Melbourne, Lorisse Dart reported Australian beach volleyball player Claire Kelly is "selling tattoo space on her body for sponsors." Kelly is offering a 2-by-2 centimeter space on her left arm for US$10,500 and a 5-by-5 centimeter space on her right arm or shoulder for US$52,490. There are other "packages" available and "an eBay auction." The money raised will pay for Kelly and partner Carla Kleverlaan to join the World Tour, "on which the pair must play at least 12 events to qualify" for the '12 London Olympics (Melbourne HERALD SUN, 6/26).
BY ASSOCIATION: MARKETING magazine’s Sarah Shearman notes supermarket chain Tesco is “looking to associate with London 2012 by supporting the Olympic sponsorship programmes of its Clubcard scheme's partners.” Although Tesco is not an official sponsor of the Games, “several of its Clubcard partners, such as Visa and Procter & Gamble, are official global sponsors of the Games.” A source said Tesco is looking to support their partners' programs “to get closer to the Games and become associated with a message about the importance of health and participation in sport” (MARKETINGMAGAZINE.co.uk, 6/28).
HAWKING GEAR: Clinch Gear has signed Packers LB A.J. Hawk to a multiyear endorsement deal. The performance apparel brand plans to introduce A.J. Hawk signature products next year. Priority Sports & Entertainment brokered the deal (Clinch Gear).