SBD/June 27, 2011/Research and Ratings

Overnight Nielsen Ratings: NASCAR Sees Gains For Sprint Cup, Nationwide Series Telecasts

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TNT earned a 3.0 overnight Nielsen rating for its coverage of the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Infineon Raceway yesterday from 3:00-6:30pm ET, up 20% from the telecast last year. TNT has now seen gains for each of its three Sprint Cup telecasts thus far this season. ESPN earned a 1.0 overnight for the Nationwide Series Bucyrus 200 at Road America on Saturday from 5:30-9:00pm, up from a 0.9 overnight for the race last year on ESPN2.

LAWN CARE: NBC saw declines for each of its Wimbledon telecasts this weekend. Saturday’s coverage earned a 1.2 overnight, down from a 1.5 rating, while Sunday’s telecast earned a 1.0 overnight, down from a 1.2 last year. ESPN earned a 0.7 overnight for its coverage from 7:00am-1:00pm Saturday, up slightly from a 0.6 rating last year.

RISK MANAGEMENT
: CBS earned a 1.6 overnight Nielsen rating for the final round of the PGA Tour Travelers Championship yesterday, which saw Fredrick Jacobson win his first Tour event. That overnight is down from a 1.8 rating for the final round last year. CBS did see gains on Saturday, with coverage of the third round earning a 1.2 overnight, up from a 0.9 last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
6/25
ABC
4:00-6:00pm
0.5
Alt Games
6/25
CBS
2:00-3:00pm
0.3
PGA Tour: Travelers Championship: Third Round
6/25
CBS
3:00-6:00pm
1.2
MLB: (regional)
6/25
Fox
4:15-7:15pm
1.7
Wimbledon (live & taped)
6/25
NBC
1:00-5:00pm
1.2
U.S. Track & Field Championships
6/25
NBC
5:00-6:00pm
1.1
PGA Tour: Travelers Championship: Final Round
6/26
CBS
3:00-6:00pm
1.6
F1: Telefonica Grand Prix of Europe
6/26
Fox
12:00-1:45pm
0.8
Wimbledon (replay)
6/26
NBC
2:00-5:00pm
1.0
U.S. Track & Field Championships
6/26
NBC
5:00-6:00pm
1.2

 

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