SBD/June 23, 2011/Research and Ratings

Cardinals, Reds Top List Of MLB Clubs In Home Market Fan Penetration

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The Cardinals top all MLB clubs in terms of local market fan penetration, according to data from Scarborough Sports Marketing. St. Louis had the highest percentage (73%) of any MLB home market where adults (fans) said they had watched a game on TV, listened to a game on the radio or attended at least one game during the past year. The Reds, Twins, Red Sox and Phillies rounded out the top five of the list. The Red Sox’ drop to No. 4 in the most recent data marks the first time in several years that the team was not among the top two in the league. The Rangers saw the biggest jump on the heels of their World Series appearance, moving up 11 spots to No. 10 overall. The defending-champion Giants moved up to No. 17, while the Reds moved up to No. 2 after making their first playoff appearance in 15 seasons. The D’Backs saw the largest drop in the rankings, dipping seven spots to No. 18. Listed below are MLB teams ranked by percentage of fans who said they had watched a game on TV, listened to a game on the radio or attended at least one game during the past year. Data is among U.S. markets only, with no ranking included for the Blue Jays (Scarborough Sports Marketing).

RK
PREV.
TEAM
%
1
2
Cardinals
73%
2
7
Reds
70%
3
3
Twins
70%
4
1
Red Sox
69%
5
4
Phillies
69%
6
6
Brewers
63%
7
5
Tigers
62%
8
9
Rockies
58%
9
8
Indians
55%
10
21
Rangers
54%
11
13
Royals
54%
12
15
Padres
53%
13
12
Braves
53%
14
10
Cubs
52%
15
17
Yankees
51%
16
14
Mariners
51%
17
23
Giants
50%
18
11
D'Backs
49%
19
20
Pirates
48%
20
18
Astros
46%
21
16
Orioles
46%
22
19
Rays
44%
23
22
White Sox
42%
24
24
Marlins
37%
25
26
Mets
36%
26
25
Dodgers
34%
27
28
Nationals
33%
28
27
Angels
29%
29
29
A's
28%

 

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