Comcast Drops Plans To Acquire TWC Cablevision Offering Cord-Cutting Package MLB National Viewership Off To Good Start Mets Outpacing Yankees In Early Season Ratings Showtime, HBO Pleased So Far With Fight Effort Longtime Stars Announcer Strangis Leaving Team McHenry Returning To Previous Role NBCSN Gets Its Best F1 Audience Media Notes Disney Against New Verizon Bundle Plan
Upcoming Conferences and Events
SBD/June 22, 2011/Media
U.S. Rep Asks USGA To Reconsider NBC Relationship After Pledge Mishap
Published June 22, 2011
THE SHOW MUST GO ON: In L.A., Sam Farmer reports NBC last week in a Hollywood studio "shot its 'Sunday Night Football' intro sung by Faith Hill" for the '11 season. Anticipating that there "might be a lockout at this point, NBC shot extra footage of players in the studio last summer and plans to weave that into this season's intro." Players included are Colts QB Peyton Manning and DE Dwight Freeney, Giants QB Eli Manning, Vikings RB Adrian Peterson, Ravens LB Ray Lewis and Eagles WR DeSean Jackson. NBC "SNF" Producer Fred Gaudelli said, "If we would have had an opportunity this year, we probably would have asked for a Mike Vick, a Mark Sanchez, a Darrelle Revis or somebody like that, deserving to be in the open. But with the lockout . . . we just didn't want to be in the predicament of, for instance, we had a guy who would do it but we couldn't get his uniform and the team couldn't send it to us" (L.A. TIMES, 6/22).
TAKE A BOW: In DC, Lisa de Moraes lists NBC's coverage of the Bruins-Canucks Stanley Cup Final among her "winners" in television last week. NBC's broadcast of Game Seven on Wednesday night drew 8.54 million viewers, making it the "most watched NHL telecast in 38 years" (WASHINGTON POST, 6/22).