TBS Sees Uptick In Wild Card Rating FCC Could Ban Stations From Using "Redskins" CBSSN Airs Debut Of "We Need To Talk" Glut Of NFL Games Affecting Ad Rates Dish Dropping ESPN Classic For VOD Service Epix Going Heavy On Digital With NHL Media Notes FCC Ends Its Sports Blackout Rule "MNF" Sees Slight Overnight Ratings Dip SportsNet LA Impasse Could Be Turning Point
Upcoming Conferences and Events
SBD/June 22, 2011/Media
U.S. Rep Asks USGA To Reconsider NBC Relationship After Pledge Mishap
Published June 22, 2011
THE SHOW MUST GO ON: In L.A., Sam Farmer reports NBC last week in a Hollywood studio "shot its 'Sunday Night Football' intro sung by Faith Hill" for the '11 season. Anticipating that there "might be a lockout at this point, NBC shot extra footage of players in the studio last summer and plans to weave that into this season's intro." Players included are Colts QB Peyton Manning and DE Dwight Freeney, Giants QB Eli Manning, Vikings RB Adrian Peterson, Ravens LB Ray Lewis and Eagles WR DeSean Jackson. NBC "SNF" Producer Fred Gaudelli said, "If we would have had an opportunity this year, we probably would have asked for a Mike Vick, a Mark Sanchez, a Darrelle Revis or somebody like that, deserving to be in the open. But with the lockout . . . we just didn't want to be in the predicament of, for instance, we had a guy who would do it but we couldn't get his uniform and the team couldn't send it to us" (L.A. TIMES, 6/22).
TAKE A BOW: In DC, Lisa de Moraes lists NBC's coverage of the Bruins-Canucks Stanley Cup Final among her "winners" in television last week. NBC's broadcast of Game Seven on Wednesday night drew 8.54 million viewers, making it the "most watched NHL telecast in 38 years" (WASHINGTON POST, 6/22).