Penguins C Sidney Crosby again led the NHL in jersey sales during the '10-11 regular season despite missing half of the campaign due to a concussion. Crosby has led the NHL in jersey sales since '05-06, his first year in the league. Capitals LW Alex Ovechkin ranks second. Several Blackhawks players capitalized on the team's Stanley Cup win last June to make the list -- C Jonathan Toews and RW Patrick Kane ranked third and fourth, respectively, while RW Marian Hossa and LW Patrick Sharp also made the top 20. The top-ranking Bruins player is LW Milan Lucic at No. 14, while no Canucks players broke the top 20 (THE DAILY).
| RK | PLAYER |
| 1) | Penguins C Sidney Crosby |
| 2) | Capitals LW Alex Ovechkin |
| 3) | Blackhawks C Jonathan Toews |
| 4) | Blackhawks RW Patrick Kane |
| 5) | Penguins C Evgeni Malkin |
| 6) | Flyers C Mike Richards |
| 7) | Capitals C Nicklas Backstrom |
| 8) | Flyers RW Claude Giroux |
| 9) | Sabres G Ryan Miller |
| 10) | Penguins G Marc-Andre Fleury |
| 11) | Red Wings C Pavel Datsyuk |
| 12) | Red Wings LW Henrik Zetterberg |
| 13) | Rangers G Henrik Lundqvist |
| 14) | Bruins LW Milan Lucic |
| 15) | Rangers RW Ryan Callahan |
| 16) | Blackhawks RW Marian Hossa |
| 17) | Penguins D Kris Letang |
| 18) | Devils G Martin Brodeur |
| 19) | Blackhawks LW Patrick Sharp |
| 20) | Sharks C Joe Thornton |
