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SBD/June 20, 2011/Marketing and Sponsorship
Duck Boat Sponsorships Help Pay For Cost Of Bruins' Stanley Cup Parade
Published June 20, 2011
FLYING OFF THE SHELVES: In Boston, Kaivan Mangouri reported a “rush for Bruins souvenirs gathered steam in anticipation” of Saturday’s parade. Some shoppers “seeking commemorative T-shirts or hats were turned away as stores scrambled to restock hot items.” Retailers said that the “top seller” was a $30 Stanley Cup Champs Locker Room hat from Reebok. A Modell’s Sporting Goods store sales associate said that the store in Newton “ran out of the hats for the second time in two days” on Friday. Olympia Sports in Boston’s Prudential Center “sold out its stock of 80 hats” Friday morning, and customers “waited in line for a noon shipment that replenished the supply.” Olympia Sports employee Jim Kallinich said that the store “had opened at 9 a.m. -- an hour early -- and sold about $5,000 in merchandise in the first two hours of the day.” As for T-shirts, Kallinich noted that those “with the name and number of Bruins goalie Tim Thomas and center Brad Marchand were in the most demand.” Mangouri noted “novelty items, such as shot glasses,” also were “heavy sellers” (BOSTON GLOBE, 6/18).