SBD/June 17, 2011/Research and Ratings

American Airlines Averages 9.5 Million Viewers During NBA Playoff Telecasts At Miami, Dallas

American Airlines saw NBA Playoff home telecasts for the Heat and Mavericks average 9.5 million viewers across a combined 22 telecasts on ABC, ESPN, TNT and NBA TV. The Heat led all NBA and NHL teams with an average of 10 million viewers for their 11 home game telecasts, up 12.8% from the Mavericks' 8.9 million viewers for 11 home games. Four venues had multiple teams playing in the NBA and NHL postseason, with Staples Center seeing the best exposure with an average of 4.2 million viewers for eight Lakers and NHL Kings telecasts, followed by 2.9 million viewers for 17 home telecasts of Bruins and Celtics games at TD Garden. Listed below is viewership for homes games at NBA and NHL venues during the '11 postseason (THE DAILY).

VENUE TEAM(S)
PLAYOFF VIEWERS (000)
GMS
NETWORK(S)
AmericanAirlines Arena Heat
10,056
11
ABC, TNT
American Airlines Center Mavericks
8,912
11
ABC, ESPN, TNT, NBA TV
Oklahoma City Arena Thunder
5,432
9
ABC, ESPN, TNT
United Center Bulls
5,101
12
Versus, ESPN, TNT
New Orleans Arena Hornets
4,964
3
ESPN, TNT
FedExForum Grizzlies
4,210
6
ESPN, TNT
Staples Center Lakers, Kings
4,155
8
Versus, ABC, TNT
Pepsi Center Nuggets
3,601
2
ESPN, TNT
Philips Arena Hawks
3,548
6
ESPN, ESPN2, TNT, NBA TV
Rose Garden Trail Blazers
3,283
3
TNT
TD Garden Celtics, Bruins
2,939
17
NBC, Versus, ABC, TNT
Madison Square Garden Knicks, Rangers
2,883
4
NBC, Versus, ABC, ESPN
Wells Fargo Center 76ers, Flyers
2,297
7
NBC, Versus, ABC, TNT
Conseco Fieldhouse Pacers
2,129
2
TNT, NBA TV
Rogers Arena Canucks
2,057
14
NBC, Versus
HSBC Arena Sabres
1,691
2
NBC, Versus
AT&T Center Spurs
1,410
3
TNT, NBA TV
Amway Center Magic
1,368
3
ESPN, NBA TV
St. Pete Times Forum Lightning
1,231
6
NBC, Versus
Verizon Center Capitals
1,027
5
NBC, Versus
HP Pavilion at San Jose Sharks
1,016
9
NBC, Versus
Joe Louis Arena Red Wings
980
5
NBC, Versus
Bridgestone Arena Predators
656
3
Versus
Consol Energy Center Penguins
602
2
Versus
Bell Centre
Canadiens
599
1
Versus
Jobing.com Arena Coyotes
449
2
Versus
Honda Center Ducks
428
1
Versus
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