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SBD/June 16, 2011/Media
NBCUniversal Partners With Stan Lee's NHL-Themed Guardian Project
Published June 16, 2011
KING OF THIS SATELLITE CASTLE: Universal Sports Network and DirecTV yesterday announced a multiyear distribution agreement, the first between the two companies. Universal Sports will launch on a free preview basis to all DirecTV customers in August, before moving to DirecTV's Sports Pack and other select packages on October 1 (THE DAILY). DirecTV also "acquires full digital rights to Universal Sports content, meaning DirecTV will be able to distribute the net's programming across all its Web and mobile services, including those still in development" (VARIETY.com, 6/15).