Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot Marketplace Roundup Spieth's Masters Breakout Huge For Under Armour Padres Form Partnership With National Univ. Darlington Launches History-Focused Campaign
Upcoming Conferences and Events
SBD/June 16, 2011/Marketing and Sponsorship
Capital One Signs On As Presenting Sponsor Of College World Series Fan Festival
Published June 16, 2011
READY TO PLAY: In Omaha, Maggie O'Brien noted TD Ameritrade Park "will open its doors to 24,000 fans in Omaha for the College World Series ... starting with Friday's opening ceremonies." Ballpark operator Metropolitan Entertainment & Convention Authority President Roger Dixon said that "after a few early problems that came up during Creighton baseball games there earlier this spring, the ballpark is ready for the craziness." There were "no ATMs inside the ballpark" for the Creighton games, and during an April Nebraska-Creighton game "long lines bogged down the concession stands." But Dixon said that since then "two First National Bank ATM machines have been installed." Additionally, Levy Restaurants, the "food service company for the ballpark, axed a few menu items that took too long to prepare and contributed to the long waits" (OMAHA WORLD-HERALD, 6/15).
FLOOD PREPERATIONS: Also in Omaha, Burbach & Robb report NCAA officials "have contingency plans that could include delaying College World Series games or even playing them elsewhere if Missouri River flooding exceeds expectations and makes the event unplayable at TD Ameritrade Park." NCAA VP/Baseball & Football Dennis Poppe said that city officials "have assured the NCAA that the series will be able to be played despite the flooding." But he "acknowledged that unprecedented amounts of water are on the way to Omaha in an already flooding Missouri River." Poppe: "It would be negligent if we didn't have something in the plan." However, he did not discuss emergency plans. Burbach & Robb note the College World Series is scheduled to end June 28 or 29, and "peak releases from dams upriver are expected to reach Omaha next week" (OMAHA WORLD-HERALD, 6/16).