Jim Irsay's Trial Postponed MLB Unveils Players For Japan Series DGS, GK Rolling Out Liukin Products Camera Helmet Gaining Traction 49ers Re-Sodding Levi's Stadium Leiweke Plans To Leave MLSE In June '15 NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Cavs, Indians Get Public Funds Approved Longtime NFL Ref Avoided Redskins Games Classified Advertisements
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.