SBD/June 15, 2011/Research and Ratings

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  • Yahoo Sports Unique Visitors Up In May; ESPN.com Tops Time Spent Per User

    Yahoo Sports led all sports websites in May with 47.7 million unique visitors, up from 45.9 million in April, according to data from comScore. ESPN had 38.1 million uniques, down from 40.3 million in April. NFL.com (7.7 million unique) slipped out of the top 10 in May after ranking seventh in April with 10.2 million uniques. NBA.com (13.2 million uniques) topped the sites within the Turner-SI Digital rollup, which also includes SI.com, NASCAR.com, PGATour.com, PGA.com, NCAA.com and WNBA.com. Among the top 15 sports sites, ESPN.com led in minutes per user for the month with an average of 73.7. Listed below are the top 15 sports sites for the month of May, ranked by unique visitors (THE DAILY).

    TOP 15 SPORTS WEBSITES FOR THE MONTH OF MAY
    RK
    PROPERTY
    UNIQUE VISITORS (000)
    AVG. MINUTES PER USER
    1
    Yahoo Sports
    47,728
    37.7
    2
    ESPN.com
    38,141
    73.7
    3
    FoxSports.com
    27,770
    20.3
    4
    Turner-SI Digital
    26,186
    24.7
    5
    Big Lead Sports
    16,990
    15.0
    6
    CBSSports.com
    11,653
    27.4
    7
    NBCSports.com
    10,493
    18.5
    8
    USA Today Sports
    9,618
    9.5
    9
    MLB.com
    9,061
    26.8
    10
    BleacherReport.com
    8,645
    5.3
    11
    SportingNews.com
    8,017
    12.8
    12
    NFL.com
    7,713
    32.6
    13
    SBNation.com
    6,958
    10.1
    14
    NHL.com
    4,590
    12.4
    15
    Stack Media
    4,065
    11.8
           
         

     

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