SBD/June 14, 2011/Research and Ratings

Mavericks See Big Gains On Facebook, Twitter During NBA Championship Run

The Mavericks saw the biggest percentage gains in Facebook friends and Twitter followers among playoff teams during the '11 NBA postseason, up 156% and 97%, respectively, between April 15 and June 13. All NBA playoff teams saw double-digit percentage gains on their official Facebook page, while the league's official page also saw a 17.5% bump. Teams also saw big gains among Twitter followers, with the Heat up 72% and Bulls up 51%. Listed below are the number of Facebook friends gained for each NBA Playoff team from April 15 through June 13, as well as Twitter followers gained for those same teams during that timeframe (THE DAILY).

NBA PLAYOFF TEAM FACEBOOK FOLLOWER GAINS
TEAM
APRIL 15
JUNE 13
% GAIN
Mavericks
432,276
1,106,387
155.9%
Thunder
361,392
588,862
62.9%
Heat
2,053,426
3,208,615
56.3%
Bulls
1,891,198
2,837,584
50.0%
Grizzlies
53,721
80,032
49.0%
Knicks
688,857
1,004,908
45.9%
Hawks
116,019
160,901
38.7%
Magic
757,871
944,445
24.6%
Hornets
32,620
40,406
23.9%
Spurs
599,862
742,591
23.8%
Celtics
3,895,565
4,738,383
21.6%
Pacers
82,069
99,493
21.2%
Lakers
7,544,815
9,059,990
20.1%
Trail Blazers
248,781
292,259
17.5%
76ers
150,404
173,122
15.1%
Nuggets
524,075
593,517
13.3%
NBA
8,168,211
9,594,905
17.5%
NBA PLAYOFF TEAM TWITTER FOLLOWER GAINS
TEAM
APRIL 15
JUNE 13
% GAIN
Mavericks
48,161
94,891
97.0%
Heat
137,181
235,579
71.7%
Bulls
107,337
162,490
51.4%
Thunder
36,937
55,050
49.0%
Grizzlies
23,262
34,083
46.5%
Celtics
159,448
204,372
28.2%
Hawks
21,562
26,483
22.8%
Hornets
25,487
30,216
18.6%
Pacers
22,089
25,971
17.6%
76ers
30,549
35,702
16.9%
Knicks
91,117
106,142
16.5%
Trail Blazers
31,980
37,122
16.1%
Spurs
55,777
63,808
14.4%
Nuggets
40,497
44,978
11.1%
Lakers
1,934,618
2,085,399
7.8%
Magic
1,059,237
1,074,232
1.4%
NBA
2,450,109
2,680,234
9.4%

 

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